When Scaling Feels Like Shrinking
There’s this unspoken pressure in entrepreneurship: if you’re not scaling, you’re stalling.
Every headline, podcast, and startup panel screams it: Grow fast, Raise capital, Go big or Go home.
But what if “more” costs you too much?
I listened to a podcast recently where a founder had what most entrepreneurs dream about…the chance to pitch her product on Shark Tank. And she crushed it. She landed an offer from the exact investor she admired most.
Except the deal required giving up 40% of her company.
Forty percent of what she built with her own hands. Her idea. Her sweat. Her sleepless nights. Her gut instinct. Every piece of her magic….nearly half, gone in a single handshake.
She thought about what she’d gain versus what she’d lose.
And she decided to walk away.
Her reason? The deal didn’t feel like growth…it felt like shrinking.
And that’s the part no one warns you about: scaling can sometimes shrink your sense of ownership, identity, and joy. Scaling isn’t just about raising capital, building teams, or tripling revenue.
Sometimes scaling means elevating your confidence, your clarity, and your boundaries. It’s about growing into a version of yourself that knows your worth and when to walk away, even when it looks like the opportunity of a lifetime.
- Nikoa Evans
And scaling should never mean losing yourself in the process.
So before you chase the next investor or opportunity, ask yourself:
- Does this deal multiply my mission or divide my peace?
- Is this expansion or extraction?
Because real growth isn’t always about Volume. Sometimes it’s about Value…Yours.
Let’s get gritty and grow together.
Nikoa
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