Entrepreneurship Over 50: Why Your Time is NOW
Scroll through Instagram or LinkedIn and you’ll see endless stories of twenty-somethings “making it” in entrepreneurship. The algorithms would have you believe that if you haven’t built a “unicorn” company before 30, your window has closed.
Let’s set the record straight.
Globally, women now represent 47% of all entrepreneurs. And within that number, the fastest-growing segment is women over 50.
Yes, you read that right.
Women over 50 are leading the charge in entrepreneurship worldwide.
Why? Because by the time you hit 50, you’re not guessing anymore. You’re not testing your voice, you know it. You’ve led teams, managed crises, raised families, navigated losses, reinvented yourself more than once, and built a network deep enough to shake the room when you call. You have resilience baked in. You have receipts. And you know how to pivot when life demands it.
What’s Driving This Surge?
This isn’t about chasing hustle culture or proving you can outwork a 25-year-old. It’s about building businesses that actually matter…meaningful, sustainable, and aligned with where you are in life right now.
Purpose over Paychecks: After decades in traditional careers, women 50+ are done with jobs that drain us. We’re launching ventures that light us up and make a real impact.
Financial Power Moves: Retirement is uncertain, costs are rising, and we’re not leaving our futures to chance. Entrepreneurship = control over our income and independence.
Flexibility & Freedom: After years on someone else’s clock, we’re designing work that fits our lives, not the other way around.
Life Lessons = Superpower: We’ve led teams, survived setbacks, raised families, and pivoted more times than we can count. That resilience and wisdom? Built-in business advantage.
Reinvention Season: With longer lives and shifting retirement norms, we’re not slowing down. We’re leveling up.
Why We’re Built to Win
Receipts Don’t Lie: Stats show women over 50 are more likely to build successful businesses than younger founders. Period.
Deep Networks: Decades of connections mean we can tap partners, clients, and mentors with one phone call.
Adaptability on Lock: We’ve been pivoting our whole lives…careers, families, finances. That muscle is strong.
Buying Power: Women drive the majority of consumer spending worldwide. Translation: we know what the market wants because we are the market.
Bottom line? Entrepreneurship over 50 isn’t a backup plan, it’s the power play.
So while social media is busy glorifying the startup hustle of Gen Z and Millennials (and yes, applause to them), it’s women over 50 who are quietly and powerfully driving a global wave of entrepreneurship.
I know this because I am one of them. At over 50, I’ve recently pivoted into a new direction that I’m confident will be my most impactful and successful chapter yet. I’m not slowing down. I’m scaling up.
If you’ve ever wondered if your time has passed, hear me clearly: you have not missed your moment.
Your time is now.
- Nikoa Evans
To the men…don’t worry, you’re included in this movement too 😉.
The Lesson?
Entrepreneurship isn’t about being the youngest in the room.
It’s about being the most prepared to seize the moment.
And at 50+, we are more than prepared…we are unstoppable.
That’s the gritty truth I’m leaning into. Are you ready to step into yours?
Let’s get gritty and grow together.
Nikoa
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